GREEN CLOSET MOCKUP

 

In my Retail Entrepreneurship class, I had to create a business, develop a business plan, and then present how the business would be successful.

 

The business I created was called Green Closet. It was an app that allowed its users to create their own digital closet. Users could take photos of their clothes and put them in categories. They could then create their own outfits with a drag and drop method, and add it to the lookbook portion. Outfits could be added to the calendar tab, to set reminders of what outfits to wear on certain days. Furthermore, there was a shop tab, in which users could shop from retailers page to add more clothes to their closet. 

 

To appeal to today's consumers, the app was all about being socially responsible and sustainable, which is why it was called Green Closet. Green Closet would only partner with ethical retailers, and there would even be donation centers listed, so users could donate old clothes responsibly. The overall strategy was to show how to keep a sustainable closet and how it is possible for fashion lovers.   

 

With my digital skills in content creation, I made some mockups of the logo that would appear on phones and how the overall app would look.