EVELYN'S MOCKUP

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Using the program Mockshop, I created a planogram for a store concept, which I named Evelyn's. It was a chain store with a boutique feel. In the program, I added various fixtures and merchandised it accordingly. 

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I also created mock specification sheets on Illustrator for an activewear line that would be featured in the store. These could be considered their private label brand. 

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Using Mockshop gave me valuable skills in visual merchandising. I learned the most effective ways to keep a customer in a store and the best techniques of making a cohesive store. The specifications sheets taught me the analytical aspects of what goes into a garment construction.